Target audience

Today we begin the research into the target audience of our sequence. Since our chosen genre is horror it would be thought that the target audience is over a certain age (eg: 18). The movie 'Scream' is rated 18 because with specific violence and gore. According to IMDB.com those who rated 'Scream' the highest were under the age of 18 and most of those who voted were male however this does not define a target audience alone as you can see from the results there were nearly thirty times more vote for those over the age of 18. It would be presumed that the producer of 'Scream' were aiming for a male audience over the age of 18.
http://www.imdb.com/title/tt0117571/ratings
^Click to view^


The next movie we shall look at is 'The Texas chainsaw massacre: The beginning'. Like Scream this is rated 18 and the average rating was higher for those aged under 18, also the majority were males. But similarly to "Scream" there were a much greater number of votes by those aged over 18. However being a more recent film than "Scream" this is surprising because of the rise in underage exposure to explicit content at a pre-mature age.
http://www.imdb.com/title/tt0420294/ratings>Click here to view ratings
^Click to view^


Next we look at Dawn of the Dead. Like the previous two the highest number of those who rated were over 18 but the people who rated it highest were under 18. We can see a pattern emerging here. More people over the age of 18 are watching these films, which means the productions are meeting their target audiences, however the ones who rated it the highest were those under 18.
http://www.imdb.com/title/tt0363547/ratings
^Click to view ^

^_^.. Yay.